Going to a movie is a major family outing. Seats are assigned as in an NFL stadium or a Broadway theater. Movies have intermissions concessionaires sell gourmet sandwiches and samosas along with the popcorn. On one recent Friday night a live three man band played in the lobby of one Mumbai multiplex. Hollywood no surprise is hungry for a piece of that market. That approach brought only limited success. Here percent of the business is local film. So if you want to be a meaningful player . you have to participate in that big chunk of business. That s why Sony became the first major Hollywood studio to produce a Hindi language film. Back in New York Sony executives loved it. It is a fabulous romantic passionate tale of youngsters finding true love. Petersburg with dark canals and low lying bridges. Sony put all its corporate muscle behind the movie. There were billboards promotions on Sony owned TV stations and plenty of radio airplay for the title song. ! The Indian media went to town newspaper headlines special reports on TV and adjectives like debacle and disaster. Audiences came out in record numbers for both films on opening weekend. Fox Viacom and Walt Disney among them. Disney s Roadside Romeo its first animated feature for the Indian market is due in summer. Disney s strategy is different from Sony s. And there is no better name than Disney at all. With numbers like that it s no surprise that all the big American studios want a cut. I just hope that this one bad experience doesn t put off Sony or other studios Nahata says. Of course anyone who is investing in Bollywood is great news for Bollywood. Not to worry Sony executives say they plan on making more movies in Mumbai. E mail this Page Recipient s e mail address Up to twelve addresses separated by commas. See NPR s privacy policy for more information.
Source: http://www.npr.org/templates/story/story.php?storyId=17148807
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I've just been letting everything happen without me these days. I can't be bothered with anything these days, but maybe tomorrow. Not that it matters. I haven't been up to anything today, but oh well.
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